The Selling Preparation Checklist

Thinking of selling your home?

Do you want to get top dollar and sell in a reasonable amount of time?

Then let’s move into ‘marketing mode’!

Your home is now a product and to have the edge in the market place you must price it right and have it look more attractive than the competition so prospective buyers will fall in love and choose your house over all others.

You Have To Price Your House Right

  • Be realistic – what is a buyer willing to pay – not what are your expectations.
  • Compare yours to other homes on the market. I repeat.... what are buyers willing to pay?
  • Price it too high and your listing will stay on the market. While your looking for prices from the past, your home loses its freshness.  People are only willing to pay a competitive price.

Where do most buyers shop for homes? On the internet!

  • Look at the quality of your pictures on the web and how they are situated. Have a virtual tour.
  • List the ‘many extras’ – finished basement and bathroom, new windows, ceramic, etc.
  • Use price increments of $5000. Don’t price @ $244,900. Price @ $245,000 – that will get more hits in peoples searches.

Smart Selling Strategies
Q – How do home sellers attract the attention of both buyers and agents?
A – They do everything they can to make their home more attractive to buyers and agents alike.

  • Stage the home. Hiring a professional Stager, takes a home from dated and dowdy to updated, refreshing and inviting.
  • Paint and clean.
  • Get any needed termite or chimney inspections done before you put the property on the market. 
  • If the home advertises as having a dining room make sure it shows as a dining room, not as an office.
  • Tidy and declutter. Clutter is unappealing.
  • De-personalize and remove themes such as wallpapers, borders, posters and ‘superhero’ bedding. Most Stagers would say wallpaper would come down, since wall paper is a personal choice.
  • Open curtains to allow more natural light in.
  • Leave only a few accessories on tables and counters.
  • Show spacious closets by removing all but a few articles of clothing and shoes.  Stuffed closets give the impression that the house doesn’t have enough storage. 
  •  Bring the outside in by adding a healthy green plant.
  • Remove knickknacks from mantels and add a single elegant painting in their place.
  • In the kitchen, counter space sells. Clear the counters so the buyer’s eye travels easily through the space, with occasional pops of color such as fruit in a basket or a decorative vase.
  • Excellent photography helps to make a Staged room look even better. This is key, now that so many house hunters shop online.

“You Never Get a Second Chance to Make a First Impression”

We can help you to prepare and Stage your home, to sell faster and for more money.

Contact Mary Ellen Gerster, Accredited Staging Professional.